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Zoobs – Consolidate the experience

Zoobs – Consolidate the experience

The artworks of Zoobs are the perfect match for the swanky interior of the Out Hotel on West 42nd Street: sleek, sexy and sophisticated. As suggested by the title, the artist’s inaugural New York show includes Zoobs classics as well as more recent works specifically produced for this exhibition.


Zoobs, ‘Ashes to Ashes/Word Search’ (2013). Main image printed on mirror with ‘word search’ printed on perspex set in front of mirror within frame. 130 cm x 130 cm. Courtesy of the artist and Ivy Brown Gallery, New York

Part illustration, part photograph, Zoobs’ seductive portraits are pop, fashion and Hollywood glamour combined with a hint of darkness: death, morality and religion have been recurring themes throughout his career. Beauty in and of itself is neutral and can be a conduit for both virtue and sin. Therefore, at times, the viewer is left guessing as to what it is that gives Zoobs’ portraits their edge.


Zoobs, ‘Dreamlover’ (2013). Aluminum Print on silver dibond. 120 x 180 cm. Courtesy of the artist and Ivy Brown Gallery, New York.

Whether immortalising the icons of the Eighties or his muses, Zoobs’ portraits are a search for perfection. The creative process is all about knowing when to control and when to let go. Zoobs shoots his images freely, without forcing direction. It is his experience as an art director, editing and reworking the images after they have been shot, that allows him to achieve what he is after.

Zoobs, ‘Elton John’ (2012). Mixed media on canvas. 122 x 152 cm. Courtesy of the artist and Ivy Brown Gallery, New York.

‘Consolidate The Experience’ is showing until the end of May 2014 at The Out NYC, 510 W 42nd Street New York NY 10036.