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Who Are You Wearing? Cult London fashion brand showcases female prowess

Who Are You Wearing? Cult London fashion brand showcases female prowess

Who doesn’t love an inspirational image beautifully illustrated across their t-shirt? Lawfully Chic is always happy to stumble upon a startlingly pertinent meme by some iconic pioneer, but even happier to find it emblazoned on some fabric. That’s why we love new fashion brand, Who Are You Wearing (WAYW), designers of graphic t-shirts that share captivating images of female achievements.

WAYW is an ethical independent clothing brand that creates a canvas for success, in more ways than one. Each fierce female featured on their high-quality tees celebrates the success of a remarkable women from a range of countries and eras. The company’s aim is to inspire the next generation of women; and with education via fashion as a strategy, Lawfully Chic is on board. All their tees are made from Fairtrade organic cotton, and use water-based inks from their UK print factory. What’s more, each t-shirt is issued with a Story Card, so you can delve deeper into the world of who you are wearing, with more relevant history detailed on their website’s blog page.

The name ‘Who Are You Wearing’ arose from that all-too-common question female celebrities are asked on the red carpet: which designer or brand are you wearing? Who Are You Wearing goes deeper, however, shifting the focus from achievement to appearance. As well as using colourful images and quotes from high-profile iconic women such as Grammy and Brit Award nominated singer-songwriter Joan Armatrading, they also use lesser-known, fascinating women such as 1950s cyclist Beryl Burton, and Helen Sharman, the first British astronaut in space. They feature adventurers, innovators and equal rights campaigners, all of whom boast impressive achievements and stories full of courage.

As if their tees aren’t inspiring enough, the organisation also donates to a global children’s rights charity, Plan International UK, when you order direct from the WAYW website. This charity encourages imagination, curiosity and ambition in children, all of which aligns with the ethos of Who Are You Wearing. With sale items retailing at £9.99, their t-shirts are accessible to all.

The brand’s founder, Cat Allcock, is always keen to know who customers and fashion fans would like to see featured on WAYW tees, so she has launched a competition. Visit the WAYW website and enter their prize draw for a chance to win a t-shirt. Simply submit details of exceptional women who have inspired you.

More information:

Insta: @who_are_you_wearing_