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When science met fashion

When science met fashion

Men, you no longer have an excuse for not looking your best. Style Pilot, the first online personal style engine built exclusively for men, was launched this week by young entrepreneur Jim Cruickshank.

Style Pilot is an automated stylist that provides men with personalised recommendations based on their physique and preferences. The site searches through thousands of online male brands and retailers to help men navigate fashion and figure out what works well for them personally.


A team of stylists and developers have computerised hundreds of rules that stylists use in personal style consultations, including those relating to colouring, body type, styles and occasions. Customers set their “Style DNA” to get instant recommendations and then continue to “tune their engine” by indicating items of clothing they dislike – their preferences are stored and added to their Style DNA so that recommendations become even more tailored.

Once an outfit has been selected, the customer can click through to the preferred retailer website to complete the purchase. Users can store their DNA and chosen items on Style Pilot to create a virtual wardrobe over time.

Fashion, 21st century style!