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To bare or not to bare

To bare or not to bare

Summer may feel like a long way off, but we couldn’t pass up the chance to highlight the luxury Peruvian swimwear brand, Aguaclara. Its new 2014 collection is steeped in South American culture, imagery and colours.


Launched in Peru in 1989, Aguaclara was initially about producing hand-finished garments that could be sold in local Peruvian and Latin American markets. The pieces were aimed at the ‘real’ woman, and every piece was different, just like every woman who wore it. The concept worked so well that Aguaclara is now one of the world leaders in the swimwear market, and is sold widely online and in high end lingerie and swimwear boutiques.

Aguaclara - Destellos De Selva-Black - DES-72-B One Piece 06522 2

The brand may have expanded but it has stayed true to its roots. Designer Liliana Villalobos’s inspiration is the spirit and ancestral culture of Amazonic-Andean beauty and the dramatic micro-climate that is Peru – and there’s little doubt that these elements show up in the promotional photography, which captures the beauty of South America and its wild mainland, golden deserts and dramatic jungle. It’s these bold animal prints and unexpected embellishments that have led Aguaclara to become a favourite across the globe among fashionistas and  celebrities, with famous fans including Kate Upton, the Kardashians, Sophie Anderton and Sarah Jane Crawford.

Aguaclara - Cabo Blanco -CABO-30-W Triangle 06461 & CABO-14-W String 06464

Villalobos is also careful to create garments that enhance a naturally curvaceous female form and has, over the years, developed swimwear that suits a variety of shapes. What began, in a fairly typically Latin American way, as triangle tops and Brazilian bottoms, expanded along the way to include the bandeau, scoop bottom, missy halter (which offers support for up to an E cup and full coverage missy brief) and a range of coverups.


Finally, there’s an ethical side: Aguaclara remains the leading swimwear brand in Peru, where it has seven boutiques, employs 300 people and produces 15,000 pieces per month. It is also company policy to employ only native Peruvians to hand finish the garments. All we can say is, bring on the sunshine!