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Tipped for Success

Tipped for Success

Congratulations to Hemyca, the winner of this season’s Fashion Press Week competition to find the brightest and most directional fashion brand in the UK. The label has won a year’s mentoring from a host of fashion, media and business experts as well as a subscription to DIARY Directory and WGSN.

Hemyca’s ‘The House of Shadows’ A/W 11 collection is, in its own words, “a visual manifestation of romantic ideals: the battle between light and dark, dreams and reality, soul and body, and the fantastical and the irrational”.


Judges with winning designers from Hemyca

Hemyca was one of seven designers awarded a space at the prestigious Fashion Press Week, which took place at One Marylebone in May, after a nationwide search to find brands to showcase their AW 11 collections. Mishcon de Reya sponsored the space through its Fashion Discovered and Fashion Fair brands, which support emerging talent and ethical designers.

In awarding Hemyca the overall award, the judging panel – which included Lauretta Roberts of WGSN Boutique, Alison Whelan, the founder of Fashion Business Club, fashion designer Sara Berman, Suzy Socker of Fearnhurst PR and Helen Croft of Mishcon de Reya – praised the designers for “their can-do attitude, willingness to learn and general business acumen”.


Brand CEOs, fashion journalists and industry names attended a reception at Fashion Press Week

The other six fabulous designers who were awarded space in the Mishcon gallery were Ciel, Ivana Basilotta, Knock on the Door, Viking Wong and Yan To. Over the next few months Lawfully Chic will chart the progress of these designers, who we tip for future success!


Seven up and coming designers won space in the Mishcon gallery at Fashion Press Week