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Thinking positive

Thinking positive

Enthusiasm is infectious. And when Diana Verde Nieto, the energy behind this week’s ‘Positive Week’ initiative, says that what she wants to achieve is “world domination”, it is actually quite believable.

Positive Week runs from 8 to 14 July and is dedicated to promoting Blue Butterfly brands and rewarding customers who buy them. Nieto’s company, Positive Luxury, awards its Blue Butterfly mark to brands able to prove they are committed to making society a better, safer and healthier place.

Brands who have been awarded the mark stretch from Alexander McQueen to Zenith: a full list can be found here. If you see the Blue Butterfly anywhere online, click to read a full breakdown of the brand’s efforts and achievements as verified by Positive Luxury.

Throughout the week, the Positive Luxury team will be out and about in London, giving away goodies from Blue Butterfly brands and celebrating random acts of kindness. They will also be at Hampton Court Flower Show where their Blue Butterfly brands will be regularly showcased on the catwalk. Keep a lookout for them at your local tube stations.