One of the most compelling retail gatherings on the planet right now is being held on the fifth floor of Harvey Nichols in London. It’s a ‘must-attend’ for the discerning fashion and lifestyle set, but in fact everyone’s invited and those who can’t be there in person are encouraged to contribute to the conversations which are relevant to all of us.
The Maiyet Collective is a progressive concept store and shopping experience – with blossoming international community – popping up in stylish locations across London throughout 2019, showcasing over 50 sustainably luxurious labels on a rotational basis. It is an evolving curation covering ready-to-wear, beauty, fine jewellery, accessories and homeware with back stories as inspirational as they are culturally and geographically diverse, but with common threads such as eco-conscious design, artisanal heritage and positive social impact uniting them under the prestigious Maiyet banner.
The current selection includes: Zilver, a RTW label ‘born of a generation unafraid of change’, and one that, since its inception, has worked with the Eco Age consultancy; Eden Diodati’s exquisite jewellery made in partnership with Rwandan social cooperatives of women who survived genocide; esteemed herbalist Rachel Landon’s Wilder Botanics, presenting natural healing products based on organic wild crafted herbs; and Ecosophy, a homeware brand founded with the belief that ‘good design is rooted in connection – to materials, their provenance and the people who make them.’
As well as being able to shop exclusive pieces, guests are invited to designer-maker events, educational panel discussions, founder talks and a range of interactive workshops. Iota, a Tel Aviv-based brand employing home-working craftswomen in underprivileged communities, is hosting a crochet party and Bozena Jankowska will show you how to customise your own timeless blazer to then be made to order.
From the more practical to the debatable and indisputable, ‘Slow Fashion to Save Minds’ introduces the manifesto of the same name and discusses why we need to fix our emotional relationship with our wardrobes, while ‘Fashion’s Big Fix’ will cover challenges such as Brexit, over-consumption, waste and garment workers’ rights.
Maiyet works to “educate, inspire and create a community of people who are committed to changing the way we think, create and acquire fashion”. And the community is growing rapidly since the launch of The Maiyet Collective last autumn, which marked the next chapter in the brand’s evolution and reflects its commitment to collaboration.
Co-founded by celebrated human rights lawyer Paul Van Zyl – who is also behind The Conduit, a member’s club dedicated to social impact and The Maiyet Collective’s London home – Maiyet partners with vulnerable artisans in Peru, Kenya, India and Mongolia, to name a few. Entrepreneurial prowess and design direction flow into the equation from its NYC HQ, as the team works to alleviate poverty, cultivate self-sufficiency and economic stability by preserving traditional skills and elevating handmade craftsmanship – at risk of being wiped out by mass production – to a global stage.
The formula is working and the wave of inspired creations are winning as demand grows for transparency, authenticity and all that is lovingly handmade. Collectively, these creative minds are proving that high-end goods and social impact can and should go hand in hand.
You can join the community, book your places and explore Maiyet’s latest curation online here.
The Maiyet Collective pop-up at Harvey Nichols continues until 4 March 2019.