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Style with substance

Style with substance

Finding stylish and high-quality basics to slide into your wardrobe is never as easy as it sounds. But we love the new Winser London luxury womenswear line launched last month by former Aquascutum chief executive Kim Winser OBE.


Winser’s online collection debuted on 15 February, coinciding with London Fashion Week, and in her own words features “great pieces that work for more than just a season”.

A launch campaign sees supermodel Yasmin Le Bon don a range of simple, elegant separates, including tailored trousers, fitted dresses, gorgeous cashmere sweaters and cardigans, and a classic trench coat. The collection features well-cut luxurious clothes that are remarkably well-priced for their quality.

Winser of course is no stranger to the fashion scene, having cut her teeth at Marks & Spencer where she eventually became commercial director. She was CEO of Pringle of Scotland before taking on Aquascutum, and also served as chair of Agent Provocateur.

Her stunning debut collection can be found here, with prices ranging from £35 to £350.