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Sophistication at leisure: new fitness label puts luxury into leggings

Sophistication at leisure: new fitness label puts luxury into leggings

I love my fitness but I’ve always sworn blind that I wouldn’t wander around London in yoga leggings unless en route to an actual yoga class. But there’s some new luxury fitness gear in town and it’s definitely cool enough for day-wear.

ME V ME sports holdall grey

The brand in question is the British label, ME v ME, launched last year by Kate Swinson, who had previously cut her teeth with 15 years at a commercial design company. She insists the brand has hard-working ‘superwomen’ in mind. Yet there’s an understanding of reality here too. If you talk to her directly, Swinson will tell you that her personal relationship to fitness and her body has been somewhat “turbulent” but now she’s “found [her] flow”. (To test her focus, at aged 36, Kate entered her first ever bikini physique competition and came fourth despite being over 10 years older than most of the women competing.)

ME V ME Kalon leggings (photo credit: Shara Shakouri)

So what’s the primary goal of ME v ME’s products? “It’s only natural that people need clothes as versatile as their modern lifestyles,” says Swinson. “With high performance and low maintenance care, ME v ME Activewear looks good and performs effortlessly, whatever life throws at the wearer.” This brand is all about using technical design and fabrics to create a multi-functional range that can meet the ever-expanding demands of fitness fans, working for all kinds of movement from the slips and slams of boxing to the bends and balance of yoga. Or, in my case: navigating the London Underground, going for fast-paced walks with a buggy and hitting the gym for a weights session, all on the same day. During all of these activities, my high-waisted Kalon leggings (£90) stayed looking and feeling great and I received compliments on them literally everywhere I wore them.



Of course they’re a flattering fit, as all good athleisure wear should be, but there’s also something very original (a bit less ‘sporty’ and a bit more ‘fashion’) about the muted colours of these sleek little numbers. Think: kale, soft greys and nude tones, which complement the minimalist design. Oh and did I mention, their name is inspired by an exotic plant? Very on trend, I’d say. But it’s not just a little light horticultural posturing, honestly. All fabrics are chosen carefully by the ME v ME team, who are constantly experimenting with new ideas to innovate traditional sportswear design. The tech-infused materials are sourced from Italy and the UK, offering UV protection, compression support and body moisture absorption. All products are then ethically manufactured in the UK to guarantee consistent quality, including the bespoke zips, handmade leather tags and classic nude elastic trim.

Finally, each item undertakes a minimum three-month wearer trial to ensure the product meets the strict criteria of long-life performance, luxury feel and perfect fit. Suffice to say I’ll give the thumbs up to ME v ME though it’s up to you what you do in them.

More information:

The ME v ME line includes functional accessories to match the chic activewear, such as a beautiful gym holdall, handmade leather yoga straps and an eco-friendly reusable water bottle. Complimentary ME v ME protective washbags are dispatched with each order, made exclusively by women supported by the charity PCF. ME v ME are proud supporters of PCF who help socially disadvantaged women and children in the UK and abroad.

Instagram: @mevmeclothing
Twitter: @mevmeclothing
Facebook: @mevmefitness