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Snoozing without losing

Snoozing without losing

Had trouble sleeping lately? Maybe it’s your conscience, waking you up to the fact that you aren’t wearing ethically sound pyjamas. If you care about the eco-friendliness of your everyday clothes – where and how they are made and by whom – why shouldn’t you feel the same about nightwear?

Thanks to the fair trade nightwear of Turquaz, a company which also makes the own-brand PJs found in The Pyjama Store, you can now sleep guilt-free. All Turquaz pyjamas are made from the finest cotton and are designed in Dorset by Alexandra Sterck, whose trademark is crisply tailored, classic styling with various additions such as hand-embroidered details.

PJ Men
The Pyjama Store Blue and White Striped Classic Robe £79.00

But here’s the best bit: the PJs are made in a modern factory in Kerala, south-west India. The factory is SA8000 certified, which basically means that it has an independently audited accreditation guaranteeing certain standards of welfare for the work force in terms of hours of work, holidays and sick pay. Most importantly, it prohibits the use of indentured and child labour.

So, put simply, Turquaz and The Pyjama Store’s products are guaranteed to have been made ethically in conditions that would put many Western factories to shame. But there’s more too – when Alexandra first started dealing with the factory she was also keen to put something back into the community and has now been supporting the local SOS village for abandoned and orphaned children for many years. Through this charity, Turquaz supports a dozen children each year including providing a home and food as well as clothing and schooling to these youngsters, giving them a real chance in life. That’s a lot of reasons to buy a pair of pyjamas!

PJ Women
Ladies Pyjama Store Blue and White Checked Short Robe
with Blue tie belt RRP £48.00

All items can be found at, and can be delivered around the world.