The third instalment of Mishcon de Reya’s luxury business luncheon talks for Positive Week took place on Wednesday 8 October at The House of St Barnabas, focusing on how the luxury hospitality industry is driving social and environmental change.
The 30-minute talk saw the panel, moderated by Sunday Times contributor Stephen Armstrong, discuss how the luxury hospitality industry can lead the way in terms of pioneering a sustainable business model and how this answers the demand of the new consumer. Panellist Tony Matharu, managing director of Grange Hotels, explained why positive impact makes good business sense. “It is not enough to simply meet legislative or other statutory obligations,” he said. “For forward thinking organisations it is about going above and beyond – demonstrating that becoming more sustainable is not only appropriate today but also highly efficient.”
Melita Hunter, owner of the Song Saa private island resort in Cambodia (a Lawfully Chic dream destination), explained how the idea for Song Saa began and how it is pioneering luxury tourism. “We have created a brand that allows our luxury clients to support the community local to Song Saa and a business mode that we seriously believe can be emulated and allow luxury tourism to have a positive impact on its surrounding community,” she said.
Lisa Yearwood, head of marketing at Drake & Morgan Group, added a marketing perspective. “Keeping our messages consistent across all our digital platforms can be challenging,” she said. “[Positive Luxury’s] Trust Button is a brilliant way for us to communicate our positive ethos through one core narrative across a multitude of channels.”
Positive Week, which is organised by Positive Luxury and sponsored by Mishcon and The House of St Barnabas, is driven by a simple aim: to bring together luxury brands making efforts towards minimising their environmental footprint while maximising their social impact, and to facilitate a discussion to share their positive stories.