The second instalment of Positive Week’s business luncheon talks, which took place on Tuesday 7 October at The House of St Barnabas, focused on the luxury worlds of cars and watches. Panellists looked specifically at sharing precision engineering and how innovations from both industries can support a wider context.
On the panel, moderated by BT’s Chief Sustainability Officer Niall Dunne, were Dr Peter van Manen (the Vice President of McLaren Applied Technologies), Mark Preston (Team Principle for Amlin Aguri), Giles English (Co-Founder of Bremont Watches) and Lloyd Amsdon (Co-Founder of WatchFinder). In bridging the gap between cars and watches, Giles English told the select audience: “Watches are inherently linked to engineering and buying a watch is not only buying a piece of technology but an investment piece built to stand the test of time and to the highest levels of efficiency.”
The week, which is organised by Positive Luxury and sponsored by Mishcon de Reya and The House of St Barnabas, is driven by a simple aim: to bring together luxury brands making efforts towards minimising their environmental footprint, whilst maximising their social impact and to facilitate a discussion to share their positive stories. Today’s 30-minute talk saw the panel discuss the relationship between motoring and watches, the concept of time throughout the manufacturing chain and the shared philosophies of precision engineering and creating beautiful luxury that centres on efficiency.
“Cars that sell well are those that have beauty and are well engineered,” said Dr Peter van Manen. “This means cars that are built to last, highly efficient and therefore more sustainable.” Speaking from his experience in Formula 1 and now Team Principle for Formula E team Amlin Aguri, Mark Preston said: “Formula E represents the change in the motor sport industry and as high end technology pushes the boundaries, that then trickles down through the manufacturing chain, ultimately benefiting the industry as a whole.”
Lloyd Amsdon added: “The essence of selling a watch is storytelling. Brands that do well either have heritage or create it by telling their story. In terms of adding value through sustainability it’s about communicating your positive actions through your brand narrative.”