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Positive Week: Thursday – Luxury Beauty

Positive Week: Thursday – Luxury Beauty

On day four of Positive Week, four top businesswomen shared their secrets on beauty from the inside and out. The theme of their discussion, ‘Beauty without Compromise’, looked at the steps that luxury brands are taking to ensure they meet consumers’ demands for products that perform alongside their synthetic counterparts.

The panellists, led by moderator Stephen Armstrong of The Sunday Times, included prominent author Josephine Fairley, who co-founded both Green & Black’s and the Perfume Society, Neal’s Yard Remedies director Susan Curtis, celebrity make-up artist Justine Jenkins (an ambassador for Be Cruelty Free) and Natasha Corrett, the founder of Honestly Healthy.

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Susan Curtis, Jo Fairley, Justine Jenkins and Natasha Corrett

Justine Jenkins kicked off the debate by explaining how her role as a Be Cruelty Free ambassador led her to a greater awareness of what goes into beauty products and how what we put on our skin can affect our health. Both Susan Curtis and Natasha Corrett agreed, with the latter noting how the beauty industry is starting to show similarities to the food industry in terms of rigorous regulation, and how ingredients must be listed but also traceable in order to chart their impact on society and the environment.

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The panellists in action

Jo Fairley, a huge advocate for organic beauty products, spoke about her latest venture the Perfume Society, and how she has embarked on a mission to reignite our sense of smell – the least used sense. Also drawing from her experience of setting up the organic chocolate company Green & Black’s, she told the audience that our sense of smell is diminishing but, when rediscovered, actually enhances our sense of taste.

In summary, Susan added: “If you can answer questions on your supply chain, then you can become an industry leader, convert the consumer and ultimately create a great product.”

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The audience listens

Positive Week, which is organised by Positive Luxury and sponsored by Mishcon and The House of St Barnabas, is driven by a simple aim: to bring together luxury brands making efforts towards minimising their environmental footprint while maximising their social impact, and to facilitate a discussion to share their positive stories.