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Pip’s Pop-up

Pip’s Pop-up

Earlier this month, something special happened in the heart of London’s Bloomsbury: ethical fashionista Pip Howeson opened the door of her pop-up clothing shop to customers.

Selling bespoke tailored coats and accessories with materials sourced from British mills, Pip’s vision is to protect and promote the traditions of artisanal British textile industries. Her job takes her all over the UK, meeting weavers and collaborating with master tailors in a bid to better understand her craft. She follows each coat on its journey – from shearing sheep in Northern Scotland, to perfecting shoulder measurements in a front room in Chelsea.

Florence & Elizabeth coats

Pip has excellent tailoring credentials, having worked for Jack Wills at its inception, as well as with Selina Blow, where she was exposed to the fashion elite including Philip Treacy, Alexander McQueen and Stephen Jones. Armed with this experience, she decided start her own business with the help of the School for Creative Startups programme.

Her love of fabric and form led her to taking work at a studio in Kingston and shortly afterward, when she appeared on Dragons’ Den, the TV show for entrepreneurs – in which all five dragons wanted to invest in her vision – that the journey truly began. These connections and the support helped Pip to attract such celebrity clients as Stephen Fry, who posed for the front cover of the FT magazine in a jacket she made.

Launch Invitation

We think it might just be time for a new ethically sound, infinitely British, beautifully crafted and 100 per cent unique winter coat…

The Pip Howeson Christmas Store is open from now until 23 December.