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Painting a fashionable picture

Painting a fashionable picture

September has well and truly arrived, and it’s time to start thinking about that autumn wardrobe. This week, we’re shining our spotlight on the new collection from womenswear designer Ronen Chen, whose latest AW13 campaign brings us some wonderful imagery celebrating the interchange between fashion and art across the ages.

Inspired by the great Dutch 17th century genre painters, these images aim to reflect scenes of interior worlds within everyday life of the period, while adding a modern twist via female figures draped in wardrobe staples that reflect current trends. Think of it, if you will, as a modern interpretation of genre art within the fashion world.

“The collection focuses on soft fluid fabrics that float over a woman’s curves, making her feel relaxed, confident and effortlessly fabulous,” says Chen. “The clothes appeal to any style-conscious woman, from London to Tel Aviv and Montreal to Los Angeles. She could be any age, and she can wear my designs for any occasion. This versatility is part of my design philosophy.”

Having studied at Shenkin School of Art in Tel Aviv, Ronen gained experience in several prestigious fashion houses before launching his own label in 1993. With 17 successful years in the fashion industry, Ronen Chen designs are now sold to over 400 independent boutiques throughout Europe, the US and Australia. The label lays claim to 17 beautifully designed concept stores including two in London (Marylebone and Temple Fortune) under a partnership with Anne O’Dowd.

Taking his inspiration from urban landscapes – geometric forms and structured shapes alongside a nostalgic, autumnal colour palette – this collection sees a return to Chen’s classic minimalist aesthetic, where silhouettes are clean and simple (whether loose or fitted). Materials include Italian silk and wool, which are layered, ruched and draped in order to provide flattering fluidity and movement.