Everybody knows that moving your body more will, on the whole, make you feel better both physically and mentally. But now there’s a whole new incentive to get sporty this summer: LUTA, the sportswear brand that not only looks great but also gives half of its profits to supporting a small boxing club in a favela in Rio de Janeiro named Fight for Peace (Luta Pela Paz).
Fight for Peace was established by Luke Dowdney MBE in 2000 to provide a means for young local men and women in Rio’s Complexo del Mare – and now also in London’s Woolwich – to pour their energy into something positive rather than fall into a world of drugs and gun crime. Dowdney then decided to raise money for the club by selling high quality performance sportswear inspired by its members.
“I founded LUTA for three reasons,” says Dowdney. “First, I felt there was a need for really advanced performance fight-wear and training-wear designed by fighters for fighters and those who are serious about getting fighting fit. Second, I wanted to pay homage to the positive energy in the favelas and the real strength I’d witnessed training young champions there since 2000. Third, I wanted to support those young champions, and others like them around the world in communities that suffer from crime and violence, by providing Fight for Peace with a profit share in the company.”
The Brazilian Portuguese word “luta” means to fight, to struggle and to never give up, which is what the LUTA brand is all about. The range includes tracksuits, rash vests, shorts, hoodies and training tees for both men and women. All products use the best in high-performance fabric and design, and include the world’s first laser-tech seamless garment that eliminates chafing and irritation.
If you’re wondering where to start, the “get fit” section of the LUTA website even has a few sample exercises so there really is no excuse. You can order online at www.luta.co.uk or visit http://www.fightforpeace.net for more information.