Want to glow this winter? One company’s sustainable, light-reflective adaptable accessories are disrupting the market between traditional high-visibility safety wear, ethical & sustainable production and athleisure. Glow promotes road safety at night while championing style and social impact.
Founded in 2016, Glow is the brainchild of Comet Chukura, a Nigerian-born Londoner and graduate of The London College of Fashion. It was developed to meet the needs of those who casually cycle, and want to feel safe without compromising style. Comet’s vision is to create visibility on the roads and in the lives of the crafters, delivering fresh innovation in a staple collection of accessories that work with any capsule wardrobe.
The range of snoods and beanies are made from wool with a unique glass-fibre yarn woven into it, making them breathable and ‘light responsive’ in darkness, so they work well for anyone wanting to stay active during winter.
“Research shows that cycling as a trend has been growing steadily and at least 42% of Brits now cycle. That, combined with the rise of the athleisure market, demonstrated the need for garments that weren’t obviously ‘high-vis’ but were instead fashionably functional,” says a spokesperson for the brand. “Not only does Glow enable wearers to be safe, seen and stylish, it also contributes to improving the lives of those who make it, primarily BAMER (black, Asian, minority ethnic and refugee), providing them with a source of income that fits around their lives, utilising their skill sets to empower them.”
Each piece in the collection is individually hand-knitted by women who have faced barriers to the labour market, using traditional slow fashion techniques that stimulate mental health and wellbeing.
Comet’s influences contrast clean simplicity with the gritty East End where she grew up. The result is an urban accessory collection that looks good, feels good and does good! We’ll certainly be getting our glow on while running, cycling or just walking around this season.