Lawfully Chic joined the blogerazzi at London Fashion Week in February to catch the best – and the most ethical – of the A/W12 collections.
Over the course of the week, there were 59 catwalk shows and 24 presentations, with 120 UK and international designers crowding into The Exhibition at Somerset House. The British Fashion Council’s eco-initiative Estethica showcased 13 cutting edge brands including Pachacuti and Henrietta Ludgate, both of which have appeared at our very own Fashion Press Week: see here and here.
But for Lawfully Chic, the highlight of London Fashion Week took place slightly further west. In the beautiful Great Room at 1508, next to Tom Ford’s presentation, Hemyca unveiled their A/W12 collection, “A World of Glass”, through a mixture of static exhibition and live models. Designers Helen Clinch and Myra Nigris have really come into their own with this collection, contrasting laser-cut leather and strong metals with delicate chiffon, faux fur and printed wools.
First to preview the presentation was none other than Anna Wintour, the editor at US Vogue. Helen and Myra walked Anna through the collection, before taking her backstage to meet the rest of the HEMYCA team and the models. The girls tell us that Anna called their collection “beautiful”, asking which stores in New York stocked the label and where they would like to be stocked in the near future.
Overall, the press were out in force for Hemyca’s big day. Lawfully Chic sipped white wine alongside Vogue’s Hamish Bowles, Jayne Pickering from Marie Claire, Daniela Agnelli from the Telegraph, Paula Reed from Grazia UK and Silvia Motta from Grazia Italia.
All we can say is, watch this space.