Zoe Jordan opened London Fashion Week on Friday with a show inspired by classic Italian architecture juxtaposed with minimalist interiors. Boxy tunics and cigarette pants met sharply cut monochrome dresses – with a flash of orange and magenta – resulting in an A/W collection that is both beautifully structured and wearable.
A qualified architect, British designer Jordan says that she drew inspiration from Italian cathedrals and the Hong Kong skyline to amplify the sharp silhouettes and metallic finishes of her “Foundations” collection, which also featured sumptuous sheepskin, cashmere and leather. And we loved our Zoe Jordan goody bag packed with Espa skincare, notebook by Debretts, make-up and yoghurt-covered edamame beans.
This season’s five-day event at Somerset House boasts one of the biggest ever lineups. Singer Rihanna presented her debut 120-piece collection for River Island on Saturday evening, while Tom Ford is staging a full-scale womenswear catwalk show on Monday. Other notable designers include Burberry’s Christopher Bailey, Julien Macdonald and Mick Jagger’s partner L’Wren Scott. Almost 60 runway previews will run between Friday and Tuesday.
Natalie Massenet, founder of Net-a-Porter and the new chairman of the British Fashion Council, rounded off Friday’s shows with a speech that framed her plans to make London the “most exciting fashion capital in the world”.
“We’ve already cracked the hard part,” she said. “We have the talent. The time is right to make things happen for British fashion in a big way.” Given what we’ve seen on the catwalk this season, we wholeheartedly agree.