French slow fashion label Uma Oath has just launched on the independent fashion and lifestyle e-tailer Space to Show. The brand was born out of founder Elsa Manunta’s passion for dance, textile design and couture alongside her desire to reject ‘fast fashion’ and mass production. Pieces are made with superior fabrics, using high level craftsmanship and minimalist designs: elegant, conscious urbanwear. These are garments that are made to last over time, season after season.
Combining strength and comfort, each piece allows for easy movement while maintaining a structured line, whether for everyday wear, working or relaxing at home and travel. Timeless styles in a monochrome palette ensure year-round wear, from cigarette pants to high-waisted, flared trouser styles, and elegant tube skirts and shorts. These separates co-ordinate perfectly with chic sweatshirts and a choice of tailored and kimono style jackets for whatever the day holds.
The brand’s ateliers and design offices are all based in France, with all production carried out across Europe in safe, ethical working conditions. Committed to its vision of a fairer society, part of Uma Oath’s profits have been donated to a humanitarian association, Dance United, which in January 2020 enabled a philanthropic project offering dance classes to children from Indonesia. To further support its vision, the brand has reduced its profit margins so that quality, sustainable products are no longer just the privilege of a minority.
Manunta says: “This story started with my experience working for three years in a big fashion company. I was in charge of marketing, and I was the witness of the disastrous impact of fast fashion on the environment, but at this time, nobody dared to talk about it. I continued working for this company until I was offered a promotion. It was then that I realised I couldn’t carry on any longer, so declined the offer and quit my job, determined to create my own brand, holding more human values. Something inside just pushed me so deep to follow another vision.”
At that time, Manunta didn’t know how to hold a pencil and had little design ability, so she taught herself via books and learnt to draw. One year later, her first collection was released under the name Uma Oath. ‘Uma’ is short for ‘humans’ while ‘Oath’ refers to the commitment to support people as they move through life. The brand won the Maisons de Mode Prize in 2016.
“In our stand against social inequalities, we operate on reduced profit margins with the aim of opening up possibilities for men and women in our society,” says Manunta. “We offer quality from luxury at affordable prices and we always tell people to take time to get to know the brands which fit their style and mindset the best.”
Find the Uma Oath collection on Space to Show here: https://www.spacetoshow.com/collections/uma-oath