Young British eco-designer Emesha walked away with this season’s Fashion Press Week prize to find the UK’s brightest and most directional fashion brand. The label was one of seven designers sponsored by Mishcon de Reya’s Fashion Discovered and Fashion Fair brands to showcase their collections at Fashion Press Week S/S 12.
Emesha Nagy is an emerging designer who has quickly grabbed media attention with her precise cutting, draping and tailored designs. After graduating from the London College of Fashion in 2006, she worked with designers such as Vivienne Westwood and Jasper Conran before launching her own label in 2009. Since her first UK exhibition at London Fashion Week’s Estethica in February 2010, the label has been showcased in London, Tokyo and on the catwalks of Helsinki and Vancouver (Eco Fashion Week).
Emesha’s S/S 12 collection, as showcased at Fashion Press Week, continues on her “boy-meets-girl” look, featuring her signature razor sharp cutting techniques contrasted with soft and feminine pleated silk pieces. The designer experiments with the fusion of analogue and digital techniques in order to add an extra edge to the recurring block colour themes present in her previous collections.
Through her success at Fashion Press Week, Emesha has won a year’s subscription to both WGSN and Diary Directory, as well as a series of business and marketing mentoring sessions with Fearnhurst PR, Mishcon de Reya and Hemyca.
The six other designers selected by the judging panel – comprising WGSN editor Cher Potter, The Industry’s Courtney Blackman and Penelope Sacorafou, Sarah Lamburn of Diary Directory, Hemyca’s designers Helen Clinch and Myra Nigris, Fearnhurst PR managing director Suzy Socker and Mishcon de Reya legal director Helen Croft – to display their collections at Fashion Press Week under the Fashion Fair and Fashion Discovered brands were Lena Santana, Outside, Lu Flux, Henrietta Ludgate, Ahilya and Francesca Marotta.
This season’s Fashion Press Week was held at One Marylebone on 8-9 November 2011. Retailers and designer brands including Austin Reed, Aftershock, Duck and Cover, Blowfish Malibu, Tresor Paris and Viyella showcased their S/S12 collections at the event to London’s fashion media.