Pioneering sustainable fashion platform Ecoluxe London collaborated with the Rainforest Foundation UK for the fourth Ecoluxe London showroom, which took place this week. Held biannually during London Fashion Week, the showroom features a range of ethical luxury, UK brands and UK based manufacturers, and is open only to the press and buyers.
“This season we’re helping turn the fashion world’s eyes to the endangered 1.8 million square kilometre Congo Basin rainforest,” says Stamo, co-founder of Ecoluxe London. “This is the second largest rainforest in the world, yet it gets little attention.”
Every year an area of rainforest the size of England and Wales is cut down, according to Rainforest Foundation UK, which was founded in 1989 by Sting and Trudie Styler after they saw first-hand the impact that the destruction of the Amazon rainforests was having on the Kayapo Indians’ way of life. Petra Fleischer, the foundation’s head of fundraising, says: “The Congo Basin is home to millions of people dependent on the forests to provide shelter, food, water and medicine, as well as being home to thousands of rare and endangered species. We hope that some of the light that will be shining on the exceptional ethical design talent on show at February’s Ecoluxe Showroom event can also bring attention to the Congo Basin rainforest’s indigenous communities and their ancestral homes.”
Fashion continues to be a powerful platform for raising awareness of global issues and activating consumers. The two-day Ecoluxe exhibition – which is supported by UK Trade and Investment, the European Regional Development Fund and London College of Fashion’s Centre for Sustainable Fashion among others – included interactive fashion parades featuring the exhibitors’ collections, hair and make-up space and a silent auction. Brands include Andes Fashion, Anna P, Arabel Lebrusan, By Stamo, Casa Kiro, Elena Garcia, Etrala London, Izzy Lane, Maiya, Posh Graffiti, Sanssoucie, Selina Cheong and Sew Last Season.