Ever heard of Grabble? If you haven’t, you soon will as it is being heralded as one of the coolest new online shopping tools to emerge in recent years.
For the basics, you should know that Grabble is a London-based start-up e-commerce platform launched in August, which relies on social media and you – that is to say, a whole lot of online interaction. Once you sign up, you’re electronically given a grab tool which allows you to save your favourite products from fashion sites back into Grabble to create collections. This is then shared with other users, as theirs are with you. Much like Twitter, you can follow other ‘Grabbers’ whose tastes you like or share.
Beyond the obvious fun of scouring websites and creating a fashion wish-list, there’s a lot to be said for Grabble. First, once you’re sharing your collections with others, and vice versa, you know that everything you see on Grabble has been given the thumbs up by one of its users, which helps you to avoid trawling through items you’re unlikely to be interested in. Grabble differs from other ventures like Pinterest in that it’s not just about sharing tastes and ideas via imagery and visual collections, but is also about information: you’ll get stock levels, prices and sizes for everything – and be the first to know about bargains as a sale alert email hits your phone the minute the price drops.
Grabble’s initial purpose was to help boutique stores and smaller brands to introduce themselves to consumers, and to aid consumers in finding bespoke pieces or developing relationships with the labels particularly special to them. But it’s no longer just the lesser-known brands; the likes of Asos, Adidas, Miss Selfridge, Coast, Topshop and Dune are all involved. It appeals a lot to younger consumers largely because they are more accustomed to online shopping and social networking than older generations, whose adolescence didn’t involve Snapchat and Pinterest. But whatever your age, don’t be put off. Here’s an opportunity to build your perfect wardrobe this winter without aching feet on rainy high streets – so go and grab it!