Charitable giving doesn’t get much easier than this: shop online with certain retailers and you can give a percentage of your total shopping bill to a charity of your choice without actually spending any more money. There is no catch, apart from the simple act of installing the Give as you Live application.
Since its inception, Give as you Live has raised £2.5 million for various charities, thanks to Everyclick, a technology company founded by Polly Gowers. It works because the stores send the website a commission on anything you buy, which then donates 90% of all commissions generated to charity.
In December 2011, Give as you Live was used by Vogue.com for their first online fashion week, so that shoppers could choose which charity to support when they made their purchase, and Give as you Live tracked and distributed the funds.
The latest brands to sign up are Clarins and Heidi Klein, joining the ranks of other members such as Selfridges, Topshop, Harrods, Ralph Lauren, All Saints, Urban Outfitters, Levi’s, French Connection, M&S, House of Fraser, Boots, Molton Brown and many more. You can even raise money by booking trips online with Virgin Holidays and lastminute.com. Click here for a full list of the 2,000 or so retailers involved.
The app allows Give as you Live to use the Everyclick search engine on Internet Explorer, Safari and Firefox. The UK’s 11 million-strong Google Chrome population can now also get involved: see here. With such a long list of websites and retailers happy to give a proportion of your expenditure to charity, how difficult is it for us to download an app and ensure that when we buy a new pair of shoes, it doesn’t just help our feet but someone else’s too…