Just in time for one of the most important London art fairs on 14-17 October, Frieze is launching a free iPhone and iPad application this fall. For the 60,000 contemporary art devotees that gather Regents Park for Frieze’s annual Art Fair, this application is indispensable.
It includes an interactive map of the fair grounds that allows easy navigation between galleries, and an “Art Finder” for browsing libraries of exhibited pieces. This includes a “Favorites” section to mark that special piece you’ve got your eye on. Talks from Frieze, including Thomas Demand and Wolfgang Tillmans, will be downloadable within 24 hours.
Another useful function for visitors outside of London is information for accommodation with partner hotels giving preferential rates. It will also recommend places to chill out, eat, and drink.
So download the application, trek yourself to Regents Park and I’ll see you at the closest watering hole.
The Frieze Art Fair application is available from Monday 11th October.