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Fishing for fashion

Fishing for fashion

Social awareness has been at the core of the Eileen Fisher brand since it was founded nearly 30 years ago. This is all about investment – encouraging fashion-hungry consumers to buy classic pieces that will last for years, via a brand that invests in the community and environment.


With a promise that the brand is always “thinking holistically, one garment at a time”, Eileen Fisher takes environmental responsibility seriously and adheres to it all the way through the production line, from using eco-friendly materials to recycling clothing and supporting renewable energy. Its premise is to ensure the maintenance of responsible business practices with regard for human rights at every step of the way.

When you see the ampersand (&) symbol, it means that Eileen Fisher has a sustainability-related story to tell and provides consumers with relevant information on particular garments available in stores and featured in its advertising campaigns. Information is available on how to stay ethically conscientious on the ampersand microsite, including the ‘six sustainable looks’ section which will keep your look up to date without needing to endlessly ‘consume’. There’s also advice on how to recycle Eileen Fisher clothing easily and efficiently, along with numerous blogs about the various characters behind the brand.


Eileen Fisher is also involved in various social initiatives that help women and girls to find their voice and develop business plans, and has launched a collaborative volunteer programme – Good Company – which sends up to 10 company employees off for two weeks’ altruistic work.

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