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First in Line

First in Line

“Luxury” and “exclusivity” are elements every consumer desires. In an age of online luxury, every product from high end designer shopping to tropical destination holidays is just a mouse-click away. But now you can be the very first to know about them – and own them.

VeryFirstTo, a members only website offering frequent updates and opportunities to purchase a range of unique products in fashion, home, technology, beauty and leisure, perfectly captures the concept of exclusivity. Established by Marcel Knobil, founder of Superbrands and Cool Brandleaders, the website showcases innovative and prestigious items selected by a panel of the most “highly respected influencers and arbiters of taste”.

Featured brands range from fashion houses Marc Jacobs, Chanel and Stella McCartney, to the latest cosmetics from Espa and Bobbi Brown and the best technological offerings at Bose and Canon. The site also informs its membership of opportunities to attend launches for restaurants, galleries, hotels, bars, and clubs, as well as entry to prestigious one-off events.

Zara Martin and Marcel Knobil
Zara Martin and Marcel Knobil at the VeryFirstTo Awards (above); The event was attended by celebrities such as Made In Chelsea’s Kimberley Garner and TV presenter Lizzie Cundy (both pictured, below), Vanessa Feltz and Leanne Benjamin OBE of the Royal Ballet.
Kimberley Garner and Lizzie Cundy

In January, Lawfully Chic attended the inaugural VeryFirstTo Awards at No 5 Cavendish Square. Presented by DJ and model Zara Martin, guests were invited to preview the top 40 featured items selected by the VeryFirstTo Luxforecast, an index of the most eagerly anticipated luxury products and venues launching in the UK.

The winners for Spring 2013 announced at the awards were:

Overall: Z.Boat By Zaha Hadid

– Fashion Accessories: Chanel, Hula Hoop Bag

– Health & Beauty (joint winners): Marc Jacobs Sunshine Editions fragrance and Marni debut women’s fragrance

– Home: Blue Marmalade, Halo Lamp

– Leisure: Z.Boat by Zaha Hadid

– Technology: Leica, M Camera

– Venues: The View from The Shard


Lawfully Chic can verify that they want to be the “VeryFirstTo” get their hands on Chanel’s Hula Hoop Bag.