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Festival fashion

Festival fashion

If you’re heading to a festival this summer, don’t rule out a spot of shopping while waiting to watch your favourite bands play. This year sees Oxfam celebrate its 70th anniversary and, as part of the occasion, Oxfam Fashion will once more be installing pop-up shops at 20 UK festivals including Leeds, Bestival and Reading.

Shops will sell vintage clothing and festival essentials, from wellies to panama hats, sparkly tops and faux fur coats, not to mention the all-important blankets and woollies for when the British summer creates its challenges. The project will also require the assistance of 5,000 volunteers, each working 3-5 hour shifts.

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A lot of effort goes into picking and choosing the clothes that go to different festivals. Volunteers sort items throughout the year, using a mood board and customer profile for each festival – a strategy that clearly works: last year, the activity raised £250,000 and the Oxfam festival shop team (which had seven shops trading for over 400 hours over 25 days) raised £185,700 for Oxfam.

But if all your festival plans go belly-up or you’re chained to your desk this year while dreaming of sodden boots and the sound of Franz Ferdinand, Snoop Dog or The Flaming Lips, all is not lost. Oxfam have a dedicated online shop for festival fashionistas including one-off vintage finds, flower accessories and lots more goodies.

Oxfam festival shop

For more information, visit http://www.oxfam.org.uk/shop/features/festival-fashion-2013.