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Fast Fashion

Fast Fashion

Which desk-bound fashionista doesn’t love Net-a-Porter, ASOS and all those other great online fashion sites? Fast fashion from your desk is the way forward. Lawfully Chic talks to two young entrepreneurs, former City workers Alice Hastings-Bass and Rebecca Glenapp, about their innovative new approach to online shopping.

Can you tell us a bit more about LUX FIX?

LUX FIX ( is a site aimed at making buying that key investment piece of the season a fun and exciting online experience. LUX FIX has partnered with the hottest names in British fashion – Pringle, Peter Jensen, Yang Du, BEX ROX, Bamford, Hannah Martin, Twenty8Twelve, Sara Berman, Merle O’Grady, Daisy Knights…and more – to offer members-only prices during exclusive online events.

How does shopping on LUX FIX work?

LUX FIX offers its members two new ways of shopping. Our Flash Events last for a maximum of 45 minutes, the price drops down from RRP and customers click ‘buy now’ to lock in the price they want to pay. And LUX FIX Exclusives offer our members exclusive items in super-limited editions with a group-pricing model – the more buyers the lower the final price.

How did you come up with the concept?

During our corporate careers in private equity (Alice) and digital marketing (Rebecca), we found we just didn’t have the time to trawl through all the fabulous new and shiny things on offer. Spoilt for choice had become inventory overload! We started dreaming of a site that cherry-picked the most exciting new pieces each season from a combination of the hottest up-and-coming and established designers and delivered them straight to our inboxes. That in itself would be exciting, but getting members-only pricing for these items was the icing on the cake.

Any tips for other young entrepreneurs in the fashion world?

Building LUX FIX has been an iterative process and as first-time entrepreneurs our friends, family, and business contacts have all been invaluable sources of advice and encouragement.
Oh, and never take no for an answer!

Interested in trying out LUX FIX? Alice and Rebecca have just started their LUX FIX beta launch season SS11. It’s free to join – to sign up to be a founding member click here.