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Fashion that makes the grade

Fashion that makes the grade

The discerning fashionista will always love bespoke fashion. We recently blogged about couture label Tammam, and this time the spotlight’s on Ian Stuart Blewcoat. Still relatively new to the luxury fashion scene, the Blewcoat collection aims to appeal to three generations of women, offering bespoke bridal gowns as well as red carpet and evening wear.

Ian Start Blewcoat Interior 4

The originality of the Blewcoat style begins when you stand outside the brand’s building, The Blewcoat. Opened earlier this year in Victoria, central London, it’s positively palatial, a luxury shopping experience that is utterly in keeping with the type of fashion created by designer Ian Stuart. The first Grade I listed National Trust building to see a luxury store established within its walls, it was built in 1709 by William Green as a school for the poor and is rumoured to have been designed by Christopher Wren and his team, due to the similarities in its English-Baroque style. Once you step inside this landmark, you’ll find ready-to-wear occasion wear, gowns, accessories and on-site tailoring. Also, of course, you can consult with a designer if you have something particular in mind.


Dutch-born Ian was raised in the north of England and has been passionate about theatrical costume from an early age. Having trained at the London couture house, Belville Sasoon, Ian worked for major bridal manufacturers in New York before setting up his flagship store in Victoria. He says: “In our liberated times, women are getting married across all ages, partying at glamorous events from their teens into their nineties, and want to look fabulous while doing it. My store is a celebration of this.”

We can’t argue with that. Perhaps a Christmas trip to The Blewcoat is in store…