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Fashion Giants Unite

Fashion Giants Unite

Some of the biggest fashion brands on the planet have united to raise environmental awareness (‘finally!’ I hear you gasp) with the pioneering Runway to Green initiative. The likes of Gucci, Marc Jacobs, Prada, Burberry, Yves Saint Laurent, Marchesa, Marni, Oscar de la Renta and Pringle of Scotland have joined forces to raise funds and awareness for leading environmental organisations, including Alliance for Climate Protection and the United Nations Environment Programme’s Billion Tree Campaign.

Each designer will dedicate or create one fashion item for the collection, which will be launched with a Runway to Green (RTG) fashion show on March 29th in partnership with Christie’s International, at the Bid to Save the Earth event in New York.

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The collection will be sold on NET-A-PORTER, the exclusive online retailer for the launch, giving every eco-conscious fashionista the chance to purchase the green must-haves before they’re sold in the contributing brand’s own shops and selected retail stores internationally.

It’s more than just each brand contributing one item to the cause too: the RTG show means that each designer brand is expressing their commitment to the Natural Resources Defense Council’s Clean by Design educational programme, in a move towards more environmentally-friendly production processes.

“By having the participation of 24 brands in this fund-raising initiative, we feel it sends a strong message that the fashion community is prepared to mobilise on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions,” said Natalie Massenet, Chairman and Founder of NET-A-PORTER.COM.

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Come back soon for a report on the Bid to Save the Earth event being held in March and in association with Vogue magazine. This prestigious event will be hosted by  François-Henri Pinault (CEO of PPR), and his wife and star in her own right Salma Hayek. It will also be carbon-neutral, thanks to support from the Prince Albert II of Monaco Foundation. A collection of high profile types, including philanthropists, art collectors, celebrities and designers, will be present for this forward-thinking fundraiser which will include a live fantasy green auction by Christie’s. The companion silent auction means anyone, anywhere can bid for the once-in-a-lifetime lots by logging on via the Bid to Save the Earth website… Happy bidding, Lawfully Chic people!