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Fairtrade in action

Fairtrade in action

As Fairtrade Fortnight comes to a close, Lawfully Chic asked young entrepreneur Romy Unterhalter, who operates a couture biscuit company, what Fairtrade means to her. Fairtrade is a £1.17 billion retail industry which supports 7.5 million people in the developing world. Its huge range of goods has recently been expanded into new areas including cosmetics.

Romy Unterhalter, founder of BISCUITtin:-

I was inspired to start my business, BISCUITtin, after inheriting a secret recipe book full of my grandmother’s biscuit and cookie recipes. We recognised early on that to retain a competitive edge we needed create a product that was of the highest quality with the least processed, most flavoursome and naturally sourced ingredients.

One of the most interesting elements of the business has been learning where our ingredients come from and researching the ways in which they are sourced.

As a supplier to Whole Foods Market we share a concern for social responsibility and the environment. It is important to us to purchase ingredients that are deemed ethical. Flavour combinations and overall taste are of the utmost importance to us and we spend time sourcing blue poppy, rich cocoa, cinnamon, vanilla and other real ingredients

An area within ethical consumerism which I have chosen to learn more about is what it means to support Fairtrade practice, and the significance this has for farmers and producers on the other side of the world. The most striking aspect of Fairtrade practice is the direct impact it has on communities – schools are built with the profits and health conditions are improved.

The Toledo Cacao growers’ association which represents 1,088 organic cacao growers in southern Belize is just one example of where the Fairtrade initiative has been instrumental in helping people work their way out of poverty. Look for the FAIRTRADE Mark on products to guarantee that disadvantaged farmers and workers in the developing world are getting a better deal.

Click here for more information on Fairtrade Fortnight.