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Earth Day turns 50… and goes digital

Earth Day turns 50… and goes digital

This year marks the 50th ever Earth Day and for the first time ever, it’s gone digital.

Each year, festivals, parades and rallies are held in at least 192 countries to demonstrate support for environmental protection. This year is the 50th anniversary of Earth Day and includes 24 hours of global, digital activity called EARTHRISE. Earth Day Live will be live from 2pm BST to 2am the following morning on 22-24 April at and accessible to watch on platforms such as Facebook, YouTube, Twitter, and Twitch.

Earth Day Live will feature a three-day livestream to promote social distancing during the COVID-19 coronavirus pandemic. Millions of people can join activists, celebrities, musicians, and more in an epic moment of community and hope for the future. The star-studded lineup includes Jason Mraz, Joaquin Phoenix, Moby, Questlove, and others.

Virtual events not only offer a more sustainable solution, they also provide a unique opportunity to innovate: “In a matter of weeks, The events industry has seen a seismic shift to virtual events which are inherently more sustainable, obviously, because guests reduce waste and carbon footprint by not having to travel to the event and/or use up heat or power venues,” says Abena Poku-Awuah, CEO at sustainable events agency and consultancy, Legacy Events.

“We’ve all taken part in virtual meetings, coffee hours and social occasions in the last fortnight and probably would admit that it is not the same as seeing our friends and colleagues in person. Still, there are some fairly innovative things going on in the digital-social space, including some exciting platforms combining virtual events with networking tools such as Facebook and Linkedin – with some even adding in ‘Russian Roulette’ style speed networking to  recreate that serendipitous feeling of meeting new contacts at business events.”

There are some unique benefits to virtual events, too, promises Poku-Awuah: “Things like there being no limits on venue capacity and the fact that events that might previously have been too expensive or logistically difficult to attend are now open to those from all walks of life all around the world – all that is needed an internet connection! Many platforms now use artificial intelligence to let you know afterwards exactly who attended, for how long, how engaged they were, and what content they interacted with.”

About Legacy Digital Sustainable Events:

Legacy is a sustainable events agency and consultancy. We help companies run events that are better for the environment and that contribute towards positive social change. Join other event professionals on The Green Room to discuss sustainable events at

Contact: and follow Legacy on social media @LegacyTheTeam