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Choose Love this Christmas

Choose Love this Christmas

As we all make arrangements for a different sort of Christmas this year, helping those in need has never felt more pertinent. Many of us are fretting about a Christmas with fewer presents and fewer people, while for others, like refugees, Christmas is just another day to survive, without any expectation of trimmings.

Choose Love is the initiative launched to help provide refugees and displaced people with the essentials for survival at every stage of their journey. Available for purchase online, this year – for the second consecutive year – the products have also been available through a pop-up shop on Carnaby Street.

Choose Love has raised millions since it was founded by Josie Naughton in 2015 under the moniker Help Refugees, enlisting Katharine Hamnett for its ‘Choose Love’ logo tees. This year sees Choose Love collaborating once again with a selection of British Fashion Council designers, including Daniel Fletcher (a British menswear designer you’ll recognise from Netflix’s Next in Fashion) and achingly hip label 16Arlington. Both design teams have added their own signature style in terms of T-shirt colour and typeface – expect a hand-scrawled logo, and pink and red colourway.

You can still snap up Hamnett’s now-classic design, available in black and white, with different logo sizes and as a hoodie. You’ll also find a selection of Hamnett-designed ‘Choose Love’ merchandise beyond basic tees, from babygros to totes, as well as a range of stylish and colourful ‘Choose Love’ prints and cards.

While 100% of proceeds from the merchandise purchases goes to benefit refuges in 15 countries around the world, you can also buy refugees something to directly, tangibly, benefit them. These types of products are divided into three categories: Emergency Needs, Daily Survival and Building Futures.

Items start at £5 for an emergency blanket, and you can also purchase everything from hot meals to clean water and medical care. For everyday, you can buy nappies, firewood and access to hygiene (toilets and showers), while future building products include kids’ education packs, mental health, legal and LGBQTI+ support, and language and skill-building for refugees who have landed in new countries. You can even buy every item in the shop for £550.

Enjoy a Christmas of giving – and receiving. Choose Love online here.