Lawfully Chic connects virtually with designer Barbara Ann Colombo to discover how her her new vintage-inspired fashion brand, Braxfield, is responding to uncertain times.
The massive spike in online purchases in the current retail climate has been a welcome shift for companies like Braxfield. Adapting to change can be a painful process but this is a brand that has approached the new world bravely while maintaining its focus on quality over quantity. With online marketing now a priority in response to COVID-19, the company is forging ahead despite the uncertainty. Customers are changing the way they shop, moving towards individual quality purchases instead of stockpiling garments that will not last the season (let alone the year).
This is a brand that is steered by passion and dreams. Braxfield designs are vintage with a modern twist, and come in a range of classic, muted and floral designs. Luxurious fabrics are used to create bespoke skirts, playsuits, drape dresses and jumpsuits. Cowl necks, wraps and flutter sleeves are just some of the features of Braxfield’s timeless, classic designs. Think: a dollop of Ginger Rogers with a twist of Charlize Theron.
Barbara Ann Colombo, Braxfield’s creative director and designer, remains resolute in continuing to produce luxury occasionwear and illustrated tees using biodegradable fabrics sourced from sustainable forestry or recycled materials. What’s more, Braxfield is offering a 10% discount during COVID-19 in recognition of the financial well-being of its customers. This is in line with the definition of its consumer: the Braxfield woman is driven but kind, both feminine and strong.
Barbara is proud of the brand’s made-to-order service, and loves each stage of the creative process, from researching, designing and illustrating, to sourcing fabrics from small suppliers in the UK, Paris and Italy. All materials are Oekotex approved and FSC certified (so you can be certain they have been tested for harmful substances) and her t-shirts are 100% organic cotton, all made with eco-friendly inks. She uses local pattern cutters and seamstresses in London, reducing the company’s carbon footprint.
After 15 years working with fast fashion brands and retailers, Barbara became increasingly frustrated with the levels of environmental waste produced by mass production, hence why all sample garments are auctioned with proceeds going to local charities. All Braxfield’s packaging and catalogues are recyclable, and the brand actively supports the recycling of its garments whenever the owner is ready for a change. Barbara’s influences come from surrealist artists, poetry and films. She enjoys the Victorian dark humour of Robert Browning and the Art Deco eccentricity of film director Wes Anderson, who focusses on achieving the perfect colour palate in his films.