In the four years since it was founded, Beulah has burst onto the fashion scene as the eco-conscious luxury brand currently favoured by royals and celebrities. Kate Middleton in particular has been regularly photographed draped in Beulah dresses (see here) while Princess Beatrice and Rosie Huntingdon-Whiteley are also fans.
The brand was established in 2010 by Lady Natasha Rufus Isaacs and Lavinia Brennan with the dual intention of creating beautifully designed dresses for day and evening wear as well as creating opportunities for women who have been victims of sex trafficking in India. Both Natasha and Lavinia had worked in an aftercare home in the Delhi slums, during which time they witnessed the harrowing effects of human trafficking and the sex trade and felt compelled to take action.
“We want to empower women who wear and make our dresses,” Natasha said to the Evening Standard in a recent interview. “That’s our mission, and we’ll get there one dress at a time. The term ‘Beulah’ itself is symbolic of the company’s philosophy; it represents the journey of each woman romanced out of darkness and despair, into a new life of hope, restoration, and peace.”
The pair call this the ‘Beulah butterfly effect’. For each garment that they create – one small change at one place in a complex system – a larger change happens somewhere else in the world. In both 2010 and 2013, Beulah was given a Special Commendation by the United Nations, recognising the company as a business dedicated to combating human trafficking.
“Our designs are simple, with a strong philosophy behind them, says Natasha. “To provide stunning fashion with a conscience.”