What if there were a marketplace for sustainable fashion that provided an innovative way of purchasing sustainably and ethically made clothes by independent designers?
That’s what Doc Cotton are offering. A sustainable fashion brand all the way from sunny Peckham, their marketplace ensures you buy garments made to order, so no stock is held and all pieces adhere to the sustainability pledge.
How it works:
It’s a nifty concept. Designers can launch their own store in minutes as Doc Cotton provide the framework for them to apply their own prints to a range of pre-designed garments. The entire production process is managed by Doc Cotton, including the sourcing of fabric, digital printing and construction of the items to ensure the strictest sustainable and ethical practices are applied. All garments are handmade from 100% organic cotton in Peckham by seamstresses being paid in excess of the London Living Wage.
James Pickard, founder of Doc Cotton, says: “The fashion industry needs to evolve to a sustainable and ethical model. By providing a platform that allows any individual or business to easily design a sustainable clothing range, we aim to lead the backlash against fast fashion. We are delighted by the wide range of designs already present on our platform and expect the offering to expand rapidly as more individuals and businesses join the sustainable revolution.”
Doc Cotton have also launched their #LovedClothes policy where customers can return their used Doc Cotton garments in return for a 20% discount off their next order. Even better? These garments will then be re-used or upcycled in an environmentally friendly way, and customers will be notified about the destination of their old gear!
This enables Doc Cotton to manage the environmental impact of a garment through its entire lifecycle and helps ensure that nothing they have helped to create ever ends up in landfill. Ambitious? We think so. Brilliant? Oh yes. Thanks Doc.