Lisa is Mishcon de Reya's Practice Development Director. She is a qualified solicitor with a specialist role working across the legal departments and business development. Lisa provides business insight into prospective and current clients to enhance the Firm's knowledge of industries and sectors as well as to identify issues affecting the Firm's clients. She also manages market perception and brand awareness studies, the aim of which is to evaluate continually our position within the legal sector. Lisa organises the independent Client Feedback Programme and assists in ensuring that the Firm's services reflect our clients' needs and add value to their business. She also ensures that legal know-how and information are used effectively to develop and drive the Firm's business.