AtelierMorganMarsh.com, the new kid on the fashion block, is all about making dresses last. Founded in 2018 by Tina Morgan and Berrin Marsh, it focuses on its sustainable and ethical approach, although that has come with some challenges.
“As a sustainable fashion brand, the greatest challenge we face is sourcing ethical and eco-friendly products to finish our beautiful designs, such as zips (we haven’t used any to date) and buttons,” the founders say. “Many components we look to use are not yet available or are too expensive due to their scarcity. With a zero waste policy, ordering the amount of material to design a limited number of dresses is challenging, this is due to material manufacturers imposing a minimum material purchase of hundreds of meters, which we will not use.”
This new slow fashion brand comes with one primary promise: to create classic, investment pieces that will stand the test of time and be handed down, rather than contributing to landfill. The collection of dresses is limited: essential timeless pieces and contemporary classics, with understated, elegant designs that are beautifully cut to flatter physiques. In addition to a limited production, it also offers a made to measure couture service here.
The founders say: “Our mission is to make you look and feel utterly fabulous, whilst being mindful of the impact on people and the planet. We are passionate about wonderful sustainable fabrics and committed to producing clothes ethically.”
Garments are all ethically made in their atelier, with deliveries thoughtfully wrapped in acid free tissue paper and posted in a recycled box with a biodegradable sleeve. Even their business cards are made from recycled T-shirts! They also offer a Bedtime Range and a ‘Like Mama’ range for children aged 2-5, which was awarded Silver in the Best Children’s Eco Fashion Brand 2019 category by the prestigious Junior Magazine.
Atelier MorganMarsh has also worked with Ipeker, a Turkish family-run business founded in early 2000 and which is the world’s first vegan fabric producer.
British silks are supplied by a family-run business, Bennetts Silk, along with Italian tweeds from Texmoda Tessuti. Tessuti worked with Greenpeace’s Detox Project and makes use of regenerated wools and cotton to lower the environmental impact on production. Its luxury fine wool crepe is from Graham Smith Fabrics, a family-run textile merchant based in Yorkshire. The long-term aim is to cut fabric miles, so silk and linen are supplied by a Turkish natural fibre producer, IPEKIS. The Like Mama collection also uses cottons made by Spanish textile company Kequco, which has a special sensitivity to the care of the environment and sustainable production. All of the garments are ethically handmade in the brand’s atelier in Turkey. And for every dress sold, £5 is given to Mental Health Charity, MIND.