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Amazing Grace

Amazing Grace

We Brits may be labelled as one of the world leaders in fashion, but finding clothing wholly manufactured in Britain can be surprisingly difficult. These days, more of us are saying yes to good ol’ home-grown fashion – and asking how we can get our hands on it.

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It’s a case of ‘chicken and egg’: is it the fashionistas calling for ethical sourcing, sustainability and transparency of methods and costs that is leading to more British brands, or is the availability driving forward demand. Whatever the reason, we’re happy with the growing profile of British brands – think Henry Hunt, Tessuti and The Little Posh Dress Company, for starters – and this week we would like to give a big shout out to Grace.

After 25 years of working in design for high street fashion suppliers, founder Jane Hubbard took her knowledge and turned it into a brand that is quite literally full of Grace. “I am inspired to redress the balance and to treat people with good grace, hence the name,” says Hubbard.

Clothing Grace

She avoids the industry’s impossible body standards by catering for sizes 6 to 24, focusing on the “real woman with a vintage style”, and also seeks to remove costs from customers wherever possible without sacrificing on quality. In the Grace HQ, great care is taken over the manufacturing process to keep a check on their impact on the environment and those working on the production process. They use only organic and fair trade products, including lace locally sourced in Nottingham and water-based eco-friendly prints.

Clothing Grace (193)crop

The brand is all about leading by example. Grace hopes that one day, with enough careful research and increased demand for integrity in fashion, such behaviour and processes will one day be commonplace. But for now, we’re just thrilled that companies like Grace are doing their thing and will keep shouting louder for more brands with a similar outlook.