Some of the brightest young stars of the fashion world congregated at the Mishcon de Reya HQ for their Fashion Gallery 2011 event. An elite group of exciting British brands had been invited to showcase their collections to influential guests who included fashion brand CEOs, industry experts, journalists and lawyers as well as general lovers of fashion. Attendees were invited to try on and buy one-off pieces as well as meet the impressive entrepreneurs behind the creations.
Some highlights from the evening can be seen here:
Most of the brands displaying their collections had exhibited in the Fashion Fair and Fashion Discovered categories of Fashion Press Week. They included:
Contemporary jewellery designer Linnie McLarty whose striking statement pieces attracted endless attention. Linnie’s one of the first licensees of certified fair-trade, ecologically responsible gold and also often uses recycled silver in her wearable works of art.
Knock on the Door, the pioneering platform provider for “future stars”. Founder Charlotte Bramford and her team hunt for special design talents and commission them to develop exclusive capsule collections to be produced in the UK using ethical fabrics. The collections are then sold under the individual label of young designers, providing elevation and support.
The award-winning Hemyca, founded in 2006 by Helen Clinch and Myra Nigris, ex students at London College of Fashion. Their exceptionally well made, sophisticated but edgy garments will help you stand out in any crowd. Famous fans include Pixie Lott and Cheryl Cole. See more on these Fashion Press Week competition winners here: A Passion for Fashion and Tipped for Success.
Another London College of Fashion success story involved in the event was lauded designer Viking Wong. His elegant evening and work wear combining structured tailoring and sleek silhouettes alongside his prestigious custom-made service have helped him gain a spot on Vogue’s Top 12 Designers to watch in 2011. Viking believes that “design is a never-ending process of development, in which every missed detail, idea, shape and form of the human body can be reworked and emphasized through development and craftsmanship.”
Yan To, who describes himself as Wong’s “fashion brother”, is another hip young designer to watch out for. His label is based on exquisite craftsmanship. “Each sample is very precious to me as it represents an investment of time and emotion. Some samples can take up to three days to finish,” says Yan, whose blog provides great insight into life in the fashion business.
The Fold – another welcomed newcomer on the scene – designs, produces and retails fashion-forward clothes in the UK for “professionally chic women to wear to work”. Ladies, a dull office wardrobe is no longer excusable.
I highly recommend checking out all of these labels. You’ll undoubtedly be hearing a lot more about them in the coming months. We’ll try not to say “we told you so”…