“Consciousness,” say Olsenhaus “is the new hip.” Now that’s a brand whose principles we at Lawfully Chic agree with, especially when there’s also a commitment to producing high quality products while using only materials and methods that are friendly to animals, people and the environment.
Founded in 2008 by Elizabeth Olsenhaus, Olsenhaus aims to prove that you don’t have to sacrifice style in order to maintain ethical principles. Their Pure Vegan Fall ’12 Frequency Collection is exquisitely beautiful, of exceptional quality and completely vegan.
As always the Olsenhaus collection merges fashion, design and function with effortless class and the new footwear collection again showcases alternative, sustainable, plant-based, manmade materials – all 100% animal-free of course – such as ultra-suede, organic cotton, nylon, velvet, linen, cork and synthetic eco-lining. Using these materials produces a tiny amount of the pollution generated by leather.
Beyond promoting vegan fashion with the actual materials used, Olsenhaus is also trying to overturn pre-conceived notions of veganism as a slightly precious, even boring, lifestyle choice. And we’re right behind Olsenhaus on this; it is no longer ‘cool’ to be nonchalant when it comes to fashion choices. What you choose to dress in, after all, says something about you.
Before you start worrying that the strict guidelines around making vegan shoes might mean the choice is lessened, there are 30 different styles in each collection. What’s more, the fact that they are priced from £80 to £170 means you won’t have to sell your favourite vintage dress to buy them either!