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A Marriage Made in Vinyl-Lovers Heaven

A Marriage Made in Vinyl-Lovers Heaven

Last time we mentioned Morgans Hotel Group it was in praise of their collaboration with The School of Life, now they’ve joined forces with another seriously cool London-based organisation – The Vinyl Factory.

This innovative British company has united rock royalty and global fashion icons in their creation of ultra-premium limited edition handmade vinyl box sets. Now, for the first time, they’re displaying some of their mind-blowing portfolio for sale at the Front Room in the St Martin’s Lane Hotel.

MUSIC IS ART is running until 29th May, paying “homage to records and the relationship between music and art, celebrating the unique, the tangible and the rare in an age of rapid digital consumption.”

Whether you catalogue your record collection chronologically, alphabetically or autobiographically (reference ‘High Fidelity’), MUSIC IS ART provides captivating collectible candy for your eyes and your ears.

We were very pleased to be invited along for the opening event. An eclectic mix of art and music lovers sipped lychee cocktails and discussed the objet d’arts around them, whilst an expensive looking record player worked its magic. Editions by Grace Jones, Massive Attack, David Lynch, Jamie Hewlett and Damon Albarn, Pet Shop Boys and Hot Chip are unusually available for sale offline in this unique concept ‘store’.

The Vinyl Factory has been marrying music and art since 2008, with notable editions including those for Air, Michael Nyman, Primal Scream, The xx and Bryan Ferry, whose ‘Shameless’ record cover with Kate Moss remains highly sought after.

Further examples of VF brilliance are soon to be released including limited editions of Duran Duran’s latest album, All You Need is Now, with artwork by the acclaimed British artist Clunie Reid, in partnership with Pop magazine art director Rory McCartney.

For more timeless creations resulting from beautiful partnerships visit the Vinyl Factory website.

The Vinyl Factory PR Raphael Edwards provided imagery.