Walpole recently announced the 2018 brands within its Brands of Tomorrow (BoT) mentorship programme, in partnership with Mishcon de Reya. Jonathan Heilbron, Chairman of the BoT programme, called this year’s select few “a bold and confident lot, a little eccentric and definitely determined”.
A unique alliance of 200 of Britain’s finest luxury brands, Walpole promotes, protects and develops the qualities of UK luxury. Funded entirely through a combination of annual member fees and corporate sponsorship, the not-for-profit is aimed at championing the traditional, heritage-rich, superior craftsmanship, innovation, design, style, and impeccable service at the heart of the industry. Through the BoT initiative, which is dedicated to nurturing the next generation of luxury brands, craftsmen and leaders, Walpole connects Britain’s best up-and-coming talent with a network of senior industry mentors, along with legal mentors from Mishcon.
Here’s a brief overview of the 2018 BoT brands, many of whom will feature in upcoming blogs:
Asceno was founded in 2013 and is known for its bold stripes, vibrant prints and unexpected use of colour. Sandwashed silk pyjamas and premium swimwear are all perfectly proportioned for luxuriant globetrotting!
Castore is the world’s first truly premium sportswear brand for men, utilising specialist technical fabrics and advanced engineering to create garments of unrivalled quality. Founded by brothers Phil and Tom Beahon – both former professional athletes – the Castore DNA lies in a deep commitment to performance enhancement.
The Chapel and Gate Whiskey Co was founded by Louise McGuane in 2015. It sources the highest quality whiskey from multiple Irish distilleries, fills it into specially selected casks and matures it in a unique coastal microclimate on the McGuane family farm along the Wild Atlantic Way in Ireland.
Flowerbx, from Whitney Bromberg-Hawkins, is a curated floral offering delivered straight to your home from the auctions of Holland.
Hamilton and Hare set out to elevate the men’s underwear category beyond the functional basics. First, they reinvented the boxer short, inspired by the original boxing short worn in the ring, before setting about to create a range of comfortable, beautiful underwear for men.
The Jackal launched in March 2017 and is a disruptive new media brand and a vehicle for luxury brands that targets an AB London commuter audience of smart-dressing, smart-thinking, smart-living men in print and online through a magazine, a website, social channels, a weekly email and an events portfolio.
Kathryn Sargent is a luxury bespoke tailor in Mayfair, London. All pieces are handmade in London by master craftsmen who have been trained to the highest standard in time-honoured Savile Row technical and artistic practices.
LonB was launched in April 2017 by Melissa Morris and Reinhard Mieck, and is a timeless collection of luxury leather goods for men and women. Created for lives in motion, the collection is crafted to be beautiful and practical.
Malle London was founded by two British designers, Robert Nightingale and Jonathan Cazzola, who set out to reinvent the world of motorcycle luggage, leading them into a new area they define as ‘adventure accessories’.
Method is a boutique creative production house, specialising in the design, development, project management and manufacture of remarkable bespoke objects and associated authentic content, primarily for luxury brands.
Rae Feather believes in bringing a little joy to the simple things in life. The brand creates luxury accessories that are designed for work, play and everything in between.
Votary was founded in 2015 and is a luxury range of natural plant oils and active botanicals for dewy, glowing, healthy skin. Each unique formula is created by Arabella Preston and made in England.