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Curated by Mishcon de Reya LLP

LawfullyChic mixed with luxury entrepreneurs and industry personalities to celebrate the Walpole Brands of Tomorrow 10 year anniversary party in London recently.

The event began with a panel discussion, ‘Hard-wiring tomorrow’s success today, with panellists including: John Ayton MBE (founder, Links of London and Annoushka); Frieda Gormley (founder, House of Hackney); Ilaria Pasquinelli (Global Brand & Propositions Director, WGSN); Bonnie Takhar (CEO & President, Charlotte Olympia); and Alice Temperley MBE (founder, Temperley London). Moderated by Brands of Tomorrow chairman Jonathan Heilbron, the discussion uncovered the entrepreneurs’ secrets of success as well as tips on future-proofing luxury brands.

This insight was followed by the 10-year celebration party, where guests enjoyed champagne, cocktails and canapés, serenaded by a string quartet. A number of Brands of Tomorrow alumni provided experiential displays of their products, including Tessa Packard who previewed her new collection of birthstone pendants, alongside an engraver to showcase the personalisation service; Helen Amy Murray who displayed her recent project with Rolls-Royce via video screen; Alexandra Llewellyn, who brought her backgammon boards for guests to experience; Exmoor Caviar, who provided a caviar tasting; Rococo Chocolates, who gave tastings from their chocolate-making machine; Rachel Vosper who scented the event with candles and diffusers; Little Venice Cake Company who created the (incredible) Brands of Tomorrow birthday cake; Noble Isle who provided hand washes and lotions for the bathrooms; and Duke & Dexter, Camilla Elphick and Vivien Sheriff who showcased their current collections.

Walpole is an umbrella organisation that promotes, develops and protects British luxury on the world stage.  It has more than 200 members covering the gamut of British luxury, from Burberry and Jo Malone London, through to Cliveden and Gleneagles. The Brands of Tomorrow programme, in partnership with Mishcon de Reya, is a mentoring platform for emerging luxury brands.

To view photos from the event, please click here.